6 Books That Every Creative Needs To Read

Whether you are a fashion designer, a musician, an artist or just the guy who sits behind the desk, we all need inspiration at some point in our various vocations. Books can be a great source for that stimulation as they make our minds greater and as you flip through the pages you are inspired by different ideas most of which you can apply to your profession. We love a creative mind here at Demur and of course, we are here to do what we can to ensure we benefit the fruits of your creative minds. We give you the 6 books creatives should pick up this year.

The Ten Faces Innovation By Tom Kelley And Jonathan Littman

Following the success of their bestselling book, ‘The Art of Innovation’ Tom Kelley and Jonathan Littman offer another dosage of their wisdom with ‘The Ten Faces of Innovation’ (TTFI). In TTFI Kelley and Littman share the tactics used at international design firm IDEO. Every creative knows how difficult it is to try and convince other people of your wonderful outside of the box innovative ideas.  TTFI was written as a guide on how to overcome the naysayers and those who are set out to shut down innovative ideas before they even see the light of day. If there is one book you will need on your bookshelf this is it, as you know you cannot get far if you allow others to stop you in your tracks. During his time at IDEO, Kelley helped to construct ten different roles individuals can play in an organisation to encourage innovation and stifle naysayers. Among these persons are the Anthropologist—the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation.

Leave Your Mark – Aliza Licht

You may know her and may have followed her on Twitter as @DKNYPRGirl when her account was still active. Aliza Licht has plenty to share with those looking to get their foot into the fashion world door. From dropping out her medical course and going all in for a career in fashion and finally landing on her feet as the Senior Vice President of Global Communications at Donna Karan. We have all heard the fashion world is a tough world, Aliza shares her first-hand experience with all the gruesome details on how she navigated her way to the top. Still, Aliza’s delivery is humble and graceful as she omits the real names of those who made the road a little tougher than it need be for her whilst giving praise to her personal mentor Patti Cohen who she worked with for over 17 years. Aliza thought it would be easier to pour out all of her insight of the fashion world into a book (with a foreword by Donna Karan) instead of grabbing a coffee with each one of us that seek her knowledge.

The Fashion Designer Survival Guide: Start and Run Your Own Fashion Business – Mary Gehlhar

I’m sure many independent fashion designers out there will admit, it is tough trying to make it into the fashion world. Author and industry consultant Mary Gehlhar seems like the perfect person to give some advice on breaking into the industry. After all, she has worked with the likes of  Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak. Mary shares with the readers useful knowledge and business advice on building and maintaining a career as an independent fashion designer.  Other fashion veterans also share their two cents including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York.

The End of Fashion: How Marketing Changed the Clothing Business Forever – Teri Agins

No doubt the fashion world has changed over the years. It’s more accessible and slightly more inclusive. In this book journalist Teri Agins delves into how different aspects have changed over the years including manufacturing, design, financing, licensing and retailing. Teri even gives us a brief insight into the rivalry between Ralph Lauren and Tommy Hilfiger and Donna Karan’s fight with her financiers. We can all agree that fashion has come along way, long gone are the days when couture design was reserved for the elite only. Now fashion is more driven by the conventional mainstream consumers.




#GirlBoss – Sophia Amoruso

Sophia Amoruso is certainly the epitome of the rise of the underdog. After spending her younger days ‘finding herself’ through committing petty theft, digging through dumpsters and hitchhiking, working a dead-end job and still being broke, Sophia finally cracked the code. Sophia decided to sell vintage clothing on eBay which she picked up from thrift stores before embarking on the journey to build online fashion retailer Nasty Gal which was recently sold to BooHoo. In #GirlBoss Sophia talks us through her experience and how you too can navigate through the long unwinding road to success filled with traps, naysayers and pitfalls. Sophia’s story is undoubtedly inspirational, showing that when others have written you off you can still win, and certain rules are made to be broken, you just need to know which ones. The book was also turned into a TV series which you can catch on Netflix.



How To Have Kick-Ass Ideas – Chris Barez-Brown

Most people have some kick-ass ideas that could probably solve some of the world’s problems but there is just that small issue of getting those ideas out there and putting them into action. Everyone has that special spark in them it just takes something, a little push to get it out of us and Chris Barez -Brown is the man for the job. If there is one thing Chris knows how to do it is just that, after all, he goes around the world helping various companies bring out and execute their kick-ass ideas. Chris also runs ?What If! an independent innovation company which helps build various brands and develop products for various brands such as the popcorn chicken which ?What If! helped introduce to the UK market some years ago (good looking out guys!). So, if you have a kick-ass idea but just don’t know how to get it out there, or you feel stuck have a gander through the book where Chris gives a step by step guide on the principles of creativity and inspiring opportunities. Don’t forget to thank us and Chris of course when you are accepting your innovation award.