A trip to Puglia, Italy with Polish fashion label, LEBRAND

Polish label LEBRAND takes us to Puglia in Italy to introduce their new Pre-Spring 2022 collection photographed by Sonia Szóstak at the end of last summer.

The overall place was a bit slower, nostalgic and peaceful, giving us the opportunity to set back, take a deep breath and enjoy the feeling of delicate sunlight.

LEBRAND stands for relaxed elegance with oversized caftan dresses, simple and pure cottons, soft jerseys mixed with modern day to night uniforms kept in the black and white palette.

Mid century inspired architecture felt perfectly in sync with the surrounding nature, creating an idyllic background for an early Spring story.

“Our mindset was to create clothes that will survive more than a couple seasons, that will immediately become your new favourite piece. Pragmatic approach does not rule out the fun – these are the clothes you can dream in, travel in, go out in!” says Paulina Pyszkiewicz, designer and CEO of LEBRAND.

LEBRAND offers essentials for women, with modern and simple, yet sophisticated pieces. LEBRAND is all about best quality and care for the execution. The main idea is to combine comfortable with sharp tailoring and to juxtapose power dressing with soft and feminine touches. 

The label’s production process is mainly based in Poland, working closely with small and local suppliers that value the brand’s great tradition of tailoring and craftmanship. The brand’s natural fabrics – cotton, wool and linen – are sourced in Italy, France and Portugal.

Follow Demur Magazine