Africa Fashion Week London – The Designers

Graduating from Central St. Martin’s School of Art in the mid-nineties Samson Soboye left with a degree in Fashion, Communication & Promotion, then rapidly embarked on a fashion styling career.

2017 sees the launch of the SOBOYE ‘Afrikimono’ collection that fuses cultural dress influences from Japan, India, West Africa and Great Britain.

Fresh from Graduate Fashion Week 2017, the direction of Akanni’s latest Spring Summer RTW 2018 Menswear collection is Back to School’ focusing on merging Western and African school uniforms.

She believes that Africa emulates the western way of dressing to demonstrate progression but in turn has lost its cultural background. Her focus for this collection is to celebrate a modern interpretation that still offers desirability for the contemporary fashion consumer.

Becca Apparel London is a London based fashion label, established in 2015.

The brand focuses on combining African prints with contemporary trends, to create a unique style for women for/on every occasion.

NEVICE is an African originated fashion brand by designer Naima Maneno, who was born and raised in Tanzania and later relocated to Germany.

Her fashion inspiration came from her local surroundings: The lifestyle of a semi-arid climatic region is represented by beautiful desert patterns, while the cheerful, warm and colourful atmosphere of NEVICE is inspired by the shores of the Indian Ocean.

“Fashion for a change” is the message NEVICE would like to carry along.

Joela is an accessory brand that grew from making children’s shoes to producing bags similar to mothers as well.

Though predominantly made of leather, the unique aspect of our bags is the mix of fabric (mainly African origin but not Ankara wax print) and leather. This is a luxury brand designed and made to very high standards.

British-Nigerian fashion designer Elizabeth-Yemi Akingbade founded Yemzi in 2013 with a limited edition range of environmentally friendly printed t-shirts.

The fashion brand’s first ready-to-wear collection (SS16) was released in 2015 Tired of seeing African designers limited by the same Dutch wax designs, Elizabeth-Yemi creates the artwork for her collections, which are inspired by West African culture.

Richelvie Talansi, is a Congo based designer who launched her first collection in 2014 called ‘Simple & Sublime’, before she launched her brand Talansi.

Since then, she has produced 4 collections, shown in Dubai, Kenya.  Africa Fashion Week London will be her first showing in the UK.

illicia believe in the power of personal choice, the power that beauty holds and the power of integrity. In a very dynamic world, we tend to forget the power we possess as an individual, a woman. Illicia hopes to build a brand that embraces the marriage between choice and community, where you are encouraged to be whoever you want to be.

Cici Fashions was started in November 2014 by Clara Maybe Tima who felt African print clothing was not appreciated and taken into consideration as office or casual wear .

Her idea of mixing prints with other fabrics broke up the rigidity of defined corporate wear in the office.  Based in Harare, Zimbabwe, Tima will bring a freshness to the AFWL catwalk.

Straddling Togo, Nigeria and Austria, Hub Couture is an emblem of African design making headway in the European markets. HubCouture offers a wide range of products from shoes, bags, fashion items to interior accessories, showcased to meet the needs of socially aware and fashion-conscious customers through its online shopping app.

Award winning fashion designer Mary Martin began a career in the music industry but her passion for fashion has continued to grow.

Today, Mary Martin’s collections have been gaining recognition as a go-to for shows. This year’s collection is focusing on the art and antique artefacts of Nigeria.

Africa Fashion Week London will take place between 11th -12th August 2017 at Freemasons Hall.

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