Demur At Africa Fashion Week London – Jenni Dezigns

A few words about your brand

Classic, quirky, children’s clothing made out of African print for every occasion. Established in 2015,Jenni Dezigns is a mother-daughter duo; Jenny the designer and Sam the mother, we are making sure the world gets to see Jenny’s amazing craft. Our brand shares a passion of allowing children to be children & with this the freedom to dress like children. To tell our unique story, each collection is given its very own African name.

How would you describe your target consumer, what are their hobbies, lifestyle etc?

 Our current range is aimed at girls aged 2-7 years, where every day is an occasion to get dressed up for. The SS16 collection includes practical every day clothes and party wear. All made to the highest quality to ensure comfort and durability for active children. Our target customers include mum’s, grannies (and other close family members) who like to treat the young princesses in their lives – making sure they are dressed in bespoke, beautiful clothing.

Read more in our September issue