Demur Fashion Week – The Designers

Fashion Week is all about designers setting trends for tomorrow. However, because of how saturated the market is and how eventful fashion week can be, some designers are often overlooked and thus we miss out on exciting trends. If we were to host our own fashion week, these are some of the designers we would make sure get the spotlight.

Shrimps by Hannah Weiland

Although Shrimps showcased at London Fashion Week last year, we just get enough of their elegant faux fur coats. They add a certain graceful style and colour to our wardrobes. Shrimps can count Pixie Geldof and Alexa Chung as their customers and if you fancy your own piece of Shrimp you can pick one up at Selfridges, Matches or Net- A – Porter.

Krasimira Stoyneva by Krasimira Ivanova-Stoyneva

Krasimira is all about being ethical and sustainable. The London based designer uses synthetic hair instead of fur promoting the hashtag, #wearhairnotfur. Krasimira’s AW17 collection was rather politically vocal in that it was inspired by the Syrian refugees, Brexit, Donald Trump winning the US election and the death of Fidel Castro. The Krasimira Stoyneva brand is for the bold, confident, fun free spirited individual.

ASAI by A Sai Ta

A Sai Ta first came to our attention when he made his debut at London Fashion Week with the Fashion East Collective. With his Asai collection, A Sai who is the son of Chinese refugees who fled Vietnam, decided to infuse his cultural influences and address “the concept, and perhaps the fear, of China’s strength.” For his SS 18 collection, A Sai created what he called ‘an Asian culture based on western perspective. It’s like Chinese whispers’, he described his clothing.

Read more in our ‘Effortlessly Cool’ February 2018 issue