Efya And The Dominance Of Afrobeats Across The World

E.F.Y….A! when you hear this on a track you immediately know the song to follow will be the latest addition to your summer playlist. Efya once had dreams of following in her mother’s footsteps and going into filmmaking but after joining the church choir she quickly realized she was destined for a slightly different vocation. Since starting her singing career Efya has worked with top producers and renowned artists including Wizkid, Sarkodie and of course Mr Eazi on his 2016 single, ‘Skintight’, which has surpassed 17 million plays on Spotify alone. Efya is back again with Mr Eazi on their latest single ‘Mamee’ which samples the infectious chorus from Mariah Carey & Busta Rhymes’ 2003 hit single, ‘I Know What You Want’. Efya took some time out her busy schedule to talk to us about singing in the choir, her upcoming album and afrobeats taking over the world. 

Your new tune ‘Mamee’ is just what we needed this summer and you have teamed up Mr Eazi again. How did this collaboration come about?

The Collaboration with Mr Eazi has been long coming since our first song together ‘Skin Tight.’ We’ve been trying to do some stuff together. We did a couple of songs together and we chose to release ‘Mamee’ first, I am sure there is more music coming from him and I but we are excited about how ‘Mamee’ has been received so far, it’s going to be a great summer and we are really excited.

You started off singing in your local church choir. Do you think being in a choir has helped you develop your sound as an artist?

Definitely singing in the choir has helped a lot. That’s where I developed my voice and learnt to sing in different ways… singing from the head, stomach etc. It taught me a lot because we had a music teacher for the choir that I was in and this definitely helped me developed my sound as an artist because I can now vary my ranges when I need to. 

Afrobeats is really on the rise right now but many genres tend to die out after a while. What do you think artists can do to keep up the momentum?

I believe afrobeats is going to last forever because African music is very powerful and every day there are new people coming up who are doing all kinds of Afrobeat mixes where they are mixing it with soul music, techno, jazz and its very beautiful because then that means afrobeats can develop into anything depending on how we structure it. I believe that the momentum will keep going high because the amount of African music that is spreading now all over the world not just in Africa is amazing and I believe that we can only go higher.

Professionally you’ve been known as Jane Awindor, Miss Jane and now EFYA. Why did you feel this transition was necessary and how do you think it has helped you?

I think reinventing yourself as an artist is always very important at the right time depending on the audience that you are trying to appeal to. When I changed from Ms Jane to Efya there was definitely a change in my art and it was obvious and pleasing to the fans, so I think that it helped because we did it the right way. When it’s done the right way it’s always very exciting for the fans to see a new part of you and what you are going to put out next.

Who is next on your list of collaborators?

 For collaborations, I have a very good list of people I want to work with. I definitely want to do some music with Adekunle Gold who is an amazing African artiste, we have Simi, Tiwa Savage, Kwesi Arthur, and more…… as long as we keep the music alive there will always be opportunities to spread our wings, so I am looking forward to that.

What is the one song on your playlist that you currently have on repeat?

Shaku Shaku – by WavyTheCreator

What more can we expect from you this year?

Summer has just started, so we are dropping our summer singles and we will continue working on our album and shooting some more videos… Right now we trying to put out as much content as we can and put it together where there is a storyline so that we get people involved. We want the fans to know what I’m up to and the process we went through to get the album together. I think that it is going to be exciting because it is something we haven’t done before and I am excited to see how that pans out.

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