David Schuler has certainly been keeping himself occupied, when he is not making films he can be found in the studio penning Grammy worthy songs for some of your favourite artists and now recording a full-length album due out in October and under his pseudonym ‘The Bad Dreamers’. The Bad Dreamers is a project which came as a result of David needing music for his new short film, ‘The Offer’. The Bad Dreamers have a synthwave-meets-indie-pop sound drawing bits and pieces from 80s staples like Tears for Fears, Prince, Depeche Mode, and others which can be heard in the latest track ‘California Winter’. With all this going on we were pleased David could take some time out of his demanding schedule to talk to us about winter in California, his biggest fear about the music industry and how he comes up with band names.
You are a man of many talents working in music and film, how do you balance the two and do you have more passion for one than the other?
Balancing multiple creative outlets can definitely seem overwhelming but the absolute most important lesson I’ve learned is to always finish anything that I start. I can’t say that I’m more passionate about one medium than another because they both speak to different passions but I do find that they often inform each other somehow.
What movie would you use to describe your latest track ‘California Winter’?
I can’t say I would try and compare ‘California Winter’ to any film, in particular. It was inspired by a realization I had while spending some alone time here during the holidays last year.
You previously released an album under the band name ‘Pretty in Pink’. First of all, how do you come up with these names and how is ‘Pretty in Pink’ different from ‘The Bad Dreamers’?
‘Pretty in Pink’ was without a doubt heavily inspired by music in 80’s film. In 2010 there were far less artists pursuing the means to popularize the sounds of 80’s pop music and cinema and I had just left the previous band I was in, so it was my immediate first outing into my own new project. As far as band names are concerned, I think it’s always best to pick something that represents the overall sound and statement that the music is trying to serve.
You have been nominated for Grammys before for your writing credits for the likes of P!nk and John Legend so you are certainly not new to the industry. What is your biggest fear about the way the music industry is changing? Is it still a lucrative industry?
I think, in general, there has been and always will be a lot to fear when mixing big business/commerce, and any form of art together. The consumption of music has changed drastically but it hasn’t made it any less lucrative, necessarily. In fact, it’s more lucrative than ever for independent artists who can find their audience. The need for the record company has been removed thanks to the tools we have through social media and internet distribution, so I’m very curious to see what the major labels intend to do in order to stay relevant over the coming decade or so.
How do you want people to feel when they hear ‘California Winter’?
I wouldn’t want to set any kind of emotional expectation of my listeners – I feel like music should be digested by each listener in a way that speaks to them, regardless of what the artist intends on communicating. If I wanted my Music to only impose one feeling, I would keep it to myself…but the moment it’s released, it then also belongs to the listeners and the sharing of that listening experience is how true fans are born.
What can we expect from ‘The Bad Dreamers’ album coming up, is there a title for it yet?
The album will be released October 25th. It’s called ‘songs about people including myself’ and I can’t wait to share it with you.
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