GAP have gone all #TBT with their latest collection and ad campaign

It’s all about hashtags this, hashtag that these days and in keeping up with modern trends, Gap have gone #TBT into their archives for their latest collection. The Gap Archive Reissue collection, re-introduces us to the old Gap classics such as the staple grey sweatshirts coming in a range of colours and of course the easy fit denims.

Gap seem to have also gone #TBT for their ad campaign. Gap have recruited veteran superstar model Naomi Campbell and DJ TJ Mizell, son of legend Jam Master Jay of Run DMC who we see wearing the Gap logo sweatshirt that his father wore in the “Original Fit James” advert in 1990. Also in the short film is Elizabeth Jagger, who appears in the video wearing the bodysuit her mother Jerry Hall wore back in 1991. Rumer Willis, Bruce Willis and Demi Moore’s daughter makes an appearance wearing the cropped denim jacket, like the one her mother wore in in 1990 for a Gap advert.

If this doesn’t bring a nostalgic feel to those old enough, we don’t know what will. 

The collection is available to shop from all GAP stores at GAP.co.uk now.