“How to Expose the Heart” by Rinat Brodach – New York Fashion Week

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Rinat Brodach, a young budding fashion designer brings a lot the table. For starters she expresses herself through her clothes,she served in the Israeli Air Force for two years and her graduate collection was so good that she was honoured with a fashion scholarship in Paris. Now she is settled in New York where she showcased her Spring/Summer 15 collection at Nolcha Fashion Week New York 2014.

Rinat, pleased to meet you, tell us a bit about your brand.

It’s called Rinat Brodach, it’s named after me. I started about a year ago and I launched the brand online just to get people’s attention. I did a preview show just to introduce people to the brand and to let them know what it was about. My plan was to show this season, so the purpose of the preview show last year was so that people would know what to expect. I think it’s important to gain people’s trust first. A lot of people will not buy a brand unless they know about it. I mean I don’t mind, I will buy something if I like it even if I don’t know the designer. With other people it has be Chanel or Balenciaga before they can spend money on it.

Who is the brand for?

It’s for women in their 20s to 50s. She has to be a very strong and confident woman. My theme is to use jersey’s and draping and to try and create garments that have less seams. My clothes are comfortable clothes that you can accessories differently and wear at any time of the day. When you put on my garments you feel powerful, sexy and comfortable.

How does your background influence your collection?

I grew up in Israel and America. The majority of my life I spent in Israel and the fashion scene is amazing there. I moved to Paris for a while as well and as I move along I collect little bits of my journeys and use that as my influence.

What about being in the Air Force?

Well it’s mandatory to join the army in Israel. I was just lucky enough to go into the Air Force and not the actual army. It’s something that everyone has to do. Girls do two years and boys do three years. It’s something that unifies the people more. People do it because they love their country. It taught me a lot about life. I was more mature when I started college. I was 21 and I was ready. A lot of people dropped out after the first semester, but I came with a more mature approach and I was disciplined. If I am doing something that I love I discipline myself, I will give my life. I sacrificed a lot to be where I am now. I am very fortunate that I have a lot of love and support from the circles I have built whilst here working.

Talk us through your SS15 collection.

It’s called “How to Expose the Heart”. I started working on it about a year ago. I added more looks to it from last year and some of the looks came back from the preview show. I refabricated everything. It’s a personal journey on how to expose the heart. It’s a dilemma on opening up and closing up. When is it the right time to open up to someone? You are always meeting people and you don’t know who to open up to. I was draping a lot and I was draping around the chest area. I had metaphors, like boning to symbolise the ribs as they protect your heart.

What do you want people to take away from this collection?

I want to bring something new. I want people to see the art and craft that goes into it. These are just not clothes, this is art. I have put my own personal twist on classic clothes. I want people to see that these clothes are made really well and they have amazing finishes. This is not something that is just disposable, you can keep it and wear it for a long time. Everything was handmade and I know when people go out to buy something, they want something of good quality that they can keep for a long time. My collection serves that purposes and carries a couture feeling to it.

If you could choose anyone to be your muse, who would it be and why?

I have always admired Madonna since I was young. She is very powerful and strong. She does whatever she wants and she doesn’t care what people think. I think it’s very important for women to be strong and not rely on men or anybody else to get along in life.

What are some of the challenges you have had to face in preparation for the show?

I haven’t got a big team, It’s just me and my seamstress Alyssa. Usually you would have a team behind you, but it’s like I am doing a little bit of everything myself to make sure we are ready for the show. I do enjoy it because I am learning a lot. It’s part of my journey. The biggest challenge is finding good people you can work with. You need people you can vibe with, people who are honest and people who have your back because this is a very shady industry.

What are you going to do to cool off after fashion week?

Sleep! I have my family over from Israel and I haven’t seen some of my friends for like two months. So we are going to have a big party night.

You can see more of Rinat’s work at www.rinatbrodach.com