London-based designer Samuel Ross launched his collaboration collection with renowned sports performance brand Oakley. The twenty-piece collection consists of a finely-crafted selection of clothing, accessories, and exclusive eyewear.
Based on OAKLEY’s history of research and technological innovation, OAKLEY BY SAMUEL ROSS demonstrates a conversation in which unique material combinations and innovative production techniques are blended with abstract elements to convey a dynamic and ultra-futuristic narrative, all according to Samuel Ross’s vision. Established in 1975 in Los Angeles and acquired by LUXOTTICA Group in 2007, Oakley is now one of the leading sports performance brands in the world. Known largely for its lens technologies, including High Definition Optics®, the brand has successfully extended its position as a sports eyewear brand into apparel and accessories, now offering both men’s and women’s performance, active and lifestyle product lines.
Designer Samuel Ross founded *A COLD WALL armed with a DIY approach; blending the functionality of working class uniforms with the exquisite tailoring of suiting garments, and striking a parallel that is explanatory of today’s modern aestheticism. As creative director for OAKLEY BY SAMUEL ROSS, Samuel Ross aims to place the brand’s love for performance apparel into a contemporary, ready-to-wear context.