Rebel-yelling punk looks in the new autumn/winter collection of Helen Mertl fashion designer. The photo shoot is a contemporary blend of old-school punk and a nostalgic touch of 30´s. It expresses themes of rebellion and confidence. Black and blue clothing, black eyes and out of control hair, navy elements.
L.Y.die (Lýdia Vyčítalová) combines her background as an active musician with her Photography. The Prague based photographer holds a true passion for playing the guitar, fashion and travelling. When she is not shooting, you can find her on stage with her metal band Nostrrromo or managing the charity event “The Best Czech Musical Design of the Year” with her partners in crime from Megaton Productions.
What sort of equipment did you use for the shoot and editing?
Canon EOS 700D, 35mm, Photoshop and Lightroom
What were you hoping to achieve with this shoot?
Rebel-yelling punk looks with the new Autumn/Winter collection of Helen Mertl . The photo shoot is a contemporary blend of old-school punk with a nostalgic touch of the 1930´s. It expresses themes of rebellion and confidence. Black and blue clothing, black eyes and out of control hair, bring navy elements.
In an industry that is saturated by photographers, what do you do to ensure your work stands out?
I try to focus on the aesthetics influenced by Prague architecture and street art, musical influences and collaborating with other artist (painters, musicians)
What are the essential items that make a great shoot?
Honestly, I would also like to know the answer to this myself. For me, when I see a photography, the most important the is the story it tells. The storytelling and emotion, I guess.
Where can we see more of your work?
You can find it at www.lydiavycitalova.com.
Photographer – Lydia Vycitalova
Model – Michaela Pangracova
Makeup Artist and Hair – Ivana Hlidkova
Fashion Designer – Helen Mertl