The 10 Commandments Of Setting Up A Brand By Ballonet

  1. Take your time before setting up 

Get your idea out there, talk to friends and family and get feedback. Take your time to do research before implementing your idea. Analyse competition, monitor and track other brands that you like. Look at what they are doing and how they are doing it. Gather your inspiration first. Do your research and then just start!

  1. Branding first

Your products/services, visual concept, website, packaging, marketing channels, all of which will be a reflection of your brand and they should be in line and consistent with one another. Each aspect supports the next and helps develop a cohesive brand image over time. Invest your time and resources to get your brand image right from the very beginning. This will ensure a strong start to your journey.

  1. Enjoy what you do

You know how smiling and laughing are contagious and when someone smiles or laughs, you start smiling or laughing as well. The same principle applies to brands too. When you enjoy what you do, you can be sure your feel-good mood will reflect on your overall brand image. Your excitement, passion and positivity will find ways to reach your audience. Keep up the good spirits and always find a way to have fun with your work.

 Ballonet Socks will be at the Demur Pop Up Party on Friday 20th October 2017. 

Read more in our ‘An Ode To A Fashionable Culture’ October 2017 issue