Trends- Why Do We Follow Them? Emily Bone Unravels the Mystery

When you think of September what comes to mind? End of summer? Kids back to school? For the fashionistas, it is a countdown to Fashion Week season, of course. Kicking off the month in style with New York Fashion Week, London Fashion Week, follows on taking place between 15th-19th September, followed on by London Fashion Week Festival on 21st-24th September. Fashion Week is all about predicting and promoting trends for the next season, so what better topic to discuss than… trends!

Trends. How many of us know what a trend is? Even the reliable Oxford dictionary defines it, only as something changing. Trends have evolved back from the 14th Century. Trends were designed to show how much extra money and leisure time you had, to emulate the people who were at the very top of society. It was called the ‘trickle down’ theory, (I know it sounds like a mixture of a History and Science lesson, but keep reading.) People just wanted to look wealthier, cooler, and more powerful than they were.

This McDonalds inspired Moschino Ready To Wear Collection was sold out in minutes upon release

So, here’s why you shouldn’t follow trends:

  1. Let’s face it trends don’t last.
  2. Fashion is not about you- science says you dress in a certain way to impress and intimidate people, which is not the vibe you want to give off.
  3. Stick to your own fashion identity, because why would you want to be the same as everyone else. (BORING!)
  4. It’s not a one size fits all, so certain trends don’t suit everyone.
  5. ‘Fashionable’ often implies mass production- so you are going to be like sheep again.

So, let’s support the independent designers at fashion week, who are working hard to give us something that is far from the hottest trends.

By Emily Bone 

Read more in our September issue