West Seventy Nine is a Swimwear and Resort wear collection, where boho meets poolside chic, offering unique beach to bar silhouettes. Think Ibiza meets Miami and you will immediately see why West Nine are featured at Ibiza Fashion Festival.
West Seventy Nine is brought to us by Nicky Clayton who comes armed with over 17 years of experience in the Intimate apparel industry. Nicky is seen as an Industry expert and is the go-to for comments on all things Intimates. From lingerie shopping tips to how to buy flattering swimwear, from trend overviews to silhouette and fabrication forecasts – Nick’s words of wisdom have been featured in publications from Tatler, Vogue, The Guardian, The Financial Times, to the Independent & Port magazine.
Nicky has worked in various roles including buying and product development for Harrods, Rigby and Peller and House of Fraser. Nicky brought that wealth of knowledge to West Seventy Nine, combining her experience from both the Luxury and mass market sectors to give a luxury product at an accessible price point.
Her previous role as Creative Director at Rigby & Peller means that the fit of a garment is close to her heart and each silhouette has been fit perfected. With that passion in mind, for SS17 cup sizes are coming to West Seventy Nine. A personal mission to ensure that sophisticated and luxurious silhouettes are available to all!
The collection has been lovingly curated with Italian fabrics and exclusive European trims and hard wear. Each silhouette has been created to flatter and cater for the modern woman’s beachwear and holiday needs. Nicky spent so much time searching for the perfect items for her holiday wardrobe that she decided to create West Seventy Nine – a brand that offered just that!
This holiday capsule has a strong focus on beachwear – offering the essential mix and match bikinis – bandeau, triangle, full coverage or cheeky briefs in prints and plains to compliment every holiday experience. Layering in the Resort wear pieces, inspired by RTW silhouettes and transitioning from beachwear into daywear.
This is West Seventy Nine’s launch season and they are delighted to boast 6 international stockists for SS16. With excitement from the industry press West Seventy Nine was listed in the swimwear yearbook as ‘One to Watch’. We are excited to see the collection in Ibiza.