The internet’s favourite fashion mogul has just broken the feed. In a move that feels like the ultimate “manifestation” moment, Molly-Mae Hague has officially announced her partnership with sportswear giant Adidas.
Dropping the news via a high octane joint Instagram post with Adidas UK, the 26 year old entrepreneur declared: “Three Stripes. One Vision. Curated by Molly-Mae. Coming Soon.”
Forget your standard gym wear shots. The teaser imagery is pure high fashion edge. Posing on the back of an Adidas branded lorry complete with a custom ‘ADI x MM’ registration plate Molly-Mae is seen stacking iconic blue shoeboxes in a look that perfectly bridges the gap between the street and the runway.
The star of the show? A masterclass in styling: Hague paired classic black Adidas three-stripe joggers with a structured, peplum leather-look jacket. It’s a silhouette that screams SS26 blending the heritage of the “Three Stripes” with Molly’s signature polished aesthetic.
For Hague’s 8.5 million followers, the announcement was accompanied by a sentimental behind the scenes video.
“ADI X MM… what started as a dream years ago is now becoming reality,” she shared. “My own footwear collection with Adidas, coming soon. I can’t even play it cool… I genuinely will never be over this.”
The sentiment was echoed by Adidas UK, who teased in the comments: “Yeah this feels special.”
While the full lookbook is still under wraps, the brand has confirmed that the collaboration is part of a major Spring/Summer 2026 campaign. This isn’t just a face of the brand deal; it’s a full “product launch” under the Adidas Originals umbrella, specifically focusing on a highly anticipated footwear collection.
Since her Love Island days, Molly-Mae has rewritten the rulebook for influencers-turned-CEOs, and this Adidas deal marks her biggest global move yet. By tapping into the Adidas Originals line known for its cult-classic status and street style dominance Hague is cementing her status as a global style icon.
Stay tuned for the official drop date, this is one collection that’s guaranteed to sell out in seconds.
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