Coca-Cola’s latest limited-edition flavor has taken on a whole new level with its “Creations” initiative teaming up with Grammy award-winning artist Rosalía. Dubbed “Coca-Cola Move,” the beverage marks the first launch for the year, co-created with the artist herself. With a shared goal to “bring the transformational power of music to life,” Coca-Cola’s latest creation is its boldest and most daring yet.
“I’m so excited for this co-created drink launch with Coca-Cola. I hope everybody enjoys this journey of music, flavors, and creation as I did. I had a lot of fun creating LLYLM and this collaboration with Coke,” said Rosalía in a press release. The partnership showcases special packaging with hand-drawn doodles by Rosalía to represent her vibrant personality.
The launch of Coca-Cola Move also features a new single by the artist, specifically written for Coca-Cola Creations, titled “LLYLM.” Fans can scan a QR code found on collectible Coca-Cola Move cans and bottles to access the Coca-Cola Creations Hub, offering digital experiences, 3D avatars, playlists, and more. Additionally, an online auction offers fans the chance to purchase autographed memorabilia such as helmets, tour outfits, and posters, with all proceeds going to the Antonio Gala Foundation, a Spanish organization that offers residency scholarships to young creators.
According to Oana Vlad, Senior Director, Global Strategy at The Coca-Cola Company, “Transformation as a means of self-expression is powerful and resonant for today’s generation, and music is the universal language for transformation. Partnering with the inspirational and genre-defying Rosalía to bring to life our latest drop under Coca-Cola Creations has been a blast and has broken new ground for Coca-Cola Creations.”
Rosalía x Coca-Cola Move is set to be available in the United States and Canada from February 20, so don’t miss your chance to try Coca-Cola’s boldest and most unique flavor yet.
