Demur at London Fashion Week: ON|OFF Presents…
All Power to the Imagination..A Little known creative resistance slogan scrawled on Paris walls during the uprisings of 1968. It was created by Situationist Interna- tional — a group of revolutionaries made up of avante-garde artists, intellectuals and theorists, who were pro Dada and Surrealism; anti-establishment.
This statement highlights the mood at On|Off this season. It reflects a yearning to protect the art of fashion, individualism & self-expression. A positive message of hope. Hope for Creative industry at a time of enormous, revolutionary change and upheaval.
Over the last twenty years, On|Off has mentored, and showcased more than five hundred designers. It has kicked off the careers of some of the greatest. Its year-round mentoring and business support program continues to inform and drive pivotal areas of production, communications, networking, as well as showcasing collections on the main stage of London Fashion Week.
”We were really keen to highlight the urgent need for action to combat climate change for generations of our emerging designers. So the partnership with Earth Logic was a natural one. As a mentor, I am working with creatives to ensure their impact is less if not zero by the time we reach the next big fashion focus in September. Innovation has always been at the very core of what On|Off represents, and I wholly believe that is is innovation, and ultimately imagination, that is going to drive us forward” says Lee Lapthorne, Founder of On|Off.
404 Studio
404 Studio is an emerging fashion brand based in Spain. Seeking uniqueness, through the reinvention of tradition and contemporary vision in design and production of high quality crafted knitwear garments. Film is the inspiration.
Since its inception in 2017, 404 Studio has presented collections in Soho House (Barcelona), Silencio (París) and MBFW Madrid and has dressed national and international artists, Dua Lipa, Mala Rodriguez, Paco León and Miranda Makaroff to name one or two.404 Studio has been hailed one of Spain’s top 20 fashion labels, for its international efforts and unique, playful outlook.
ZAFUL
Established in Hongkong, 2014 with the aim of creating diversity and edgy fashion must-haves for the new millennial audience, ZAFUL is now generating over 33 million active users monthly and is shipping to 260 countries and districts. Com- prising womenswear, menswear, accessories and beach wear.
With its European head on ZAFUL now looks to harness a new audience. For Autumn Winter 20, ZAFUL joins forces with Creative Director, Atip Wananuruk, fora special capsule collection, which embraces the Gen-Z love of digital creativity, but with a nod to ZAFUL’s vibrant past. This collection will debut at On|Off this season.
House of SheldonHall
House of SheldonHall are Steven Sheldon and Emma Hall.
House of SheldonHall combines experimental textiles, application and innovative pattern cutting techniques to produce fashion unlike any other. British eccentricity at its best. One off pieces designed, hand-painted, embroidered and hand-made in Yorkshire. The SheldonHall’s women is brave, living out fantasy through fashion.
Pieces requested by the likes of British Vogue, Nicole Kidman, Katie Grand, Tatler, Lady Gaga, Ru Paul’s drag race royalty Valentina, and the duo’s mourning gown was coveted by The divine Miss Fame, for the opening gala of Tim Walkers recent‘Wonderful Things’ exhibition at the V&A; the design duo have proven a genuine demand for their style.
IYA₦U
IYA₦U is a London based Textile designer and a walking personification of her work. Who celebrates trans-cultural identity, effortlessly fusing her Nigerian roots with a British upbringing.
Collections pivot around graphics, composition and colour, creating a unique identifiable signature, whether print, knit, photography or illustration.
After successfully completing a BA in Textiles in 2013, she was selected for ‘The Cass School of Art & Design postgraduate scholarship where she completed a Masters in Fashion & Textiles. In November 2018, IYA₦U debuted her fashion collection ‘YOUTH’ in Lagos, Nigeria.
Yan Dengyu
After affording a BA in architectural design, Yan Dengyu went on to graduate from Glasgow School of Art with a Masters degree in Fashion and Textiles. During this time, he consolidated skills in cutting and draping. His lust for pattern, exaggerated structures and volume is present in all that he does. For Dengyu, fashion is performance, an art-form: he’s is theatrical, metaphorical and futuristic.
