The brand, founded in March 2022, has strong values such as Sustainability, Inclusivity and Quality. Elvina wants to enhance and highlight every women’s beauty, following her mother’s footsteps in designing clothes for every woman, no matter their age or size.
The clothes are meticulously made in the family factory using certified and environmentally-friendly materials, carefully selected from big fashion houses in France or Italy and upcycled and re-used afterwards.
“My goal is to encourage women to dismiss trends and favour longevity by creating high-quality and ethically produced garments. I aim to see women wearing my creations, like wearing my story and the powerful messages that go with it.” Elvina Belloir, designer and founder of Elvina Belloir.
The Spring-Summer 22 Collection “Reminiscent Poetry”, directly inspired by Elvina’s double culture, combines two styles and types of women: the Slavic rural worker and her conscientious and sober style, and the emancipated Parisian woman with her sensual look. This mix creates a poetic and feminine collection, composed of various pieces such as blazers with sharpened curves and shirts and dresses with sensual silhouettes that bring a renewed vision of feminity.
“I always liked to work with contrasts trying to find the balance between light and dark, feminine and masculine, strength and sensibility. In my collections, I find inspiration in Soviet minimalism and mix it with the sensuality of the French divas and muses from the ’70s.” Elvina, founder of Elvina Belloir.
The designer has a few projects coming out for her brand, including a new collection for Fall-Winter 2023, about to drop this September. Elvina is also working on a line of accessories entirely made of sustainable materials. After presenting her collection in a pop-up event during Paris Fashion Week and collaborating with a few stylists for various projects, ELVINA BELLOIR definitely has the potential to grow in the Parisian and international fashion scene.
