Country music legend Dolly Parton has expanded her business ventures with the launch of her own cosmetics line, Dolly Beauty. In partnership with Scent Beauty and brokered by IMG, this new venture follows the success of her fragrance brand.
Dolly Beauty is initially available exclusively in the United States through its direct-to-consumer website. However, the brand has announced plans for an in-store rollout in 2025.
The Heaven’s Kiss Lipstick Collection
The inaugural collection, Heaven’s Kiss Lipstick, features four vibrant shades: Jolene Red, Honey Plum, Rosebud, and Birthday Suit. Each lipstick is housed in a glamorous rhinestone-encrusted case, adding a touch of Dolly’s signature sparkle.
Expanding the Product Line
Throughout 2025, Dolly Beauty plans to introduce additional makeup products for the lips, eyes, and face, further expanding its offerings.
Dolly Parton’s Vision
“All my life, I’ve wanted to be pretty,” Dolly Parton shared in a statement. “My new cosmetic line is going to allow me and you to be our very best. So, fly pretty, up, up, and away!”
Steve Mormoris, founder and CEO of Scent Beauty, expressed his excitement about the partnership, stating, “Dolly Parton embodies many generations of women who are eager to connect with one of the world’s most beloved people. Cosmetics is a natural extension of her brand, and we’re thrilled to bring Dolly Beauty to her millions of loyal fans.”
As Dolly Parton continues to diversify her business empire, Dolly Beauty promises to offer fans a unique and glamorous beauty experience.
