Jeremy Scott has been a great addition to the Moschino brand since joining in 2013. You may recall the McDonalds’ golden arches for his first Moschino collection 2014. For his next capsule collection, Jeremy has teamed up with the American life simulation game ‘The Sims’. This collaboration follows Jeremy’s last collection which was his gaudy collection to date for autumn/winter 2019. The 8 piece Moschino X The Sims collection is to be premiered at Coachella this weekend where Jeremy is hosting his
Palm Springs Desert Party.
‘I love the idea of being able to imagine, design and bring to life a world of individual personas with The Sims universe. That concept emulates what I get to do for each collection at Moschino as I create a fantasy universe of spectacular storylines and characters.’ Scott spoke on the collaboration.
For the campaign, Moschino have worked with models Stella Maxwell, Aiden and Denek K and turned them into Sims characters. The models have been transformed into signature Moschino motifs, including the teddy bear, freezer bunny and graphics that read ‘I don’t speak Italian, but I do speak Moschino’. Let us know if you will be picking up a piece from the collection.
