Kanye West is the Life of the Party in this new commercial

Kanye West releases the visuals for “Life of the Party” which he has also presented as the commercial his partnership with Gap and Balenciaga. The video features images from Ye’s childhood and various members of his family have been reimagined to be wearing the pieces from the upcoming Yeezy Gap Engineered by Balenciaga collection.

The new Yeezy Gap Engineered by Balenciaga collection will be available for purchase starting May 25 on the Yeezy Gap website, as well as at Balenciaga’s online partners Farfetch, Mytheresa and LuisaViaRoma.

Watch the full video here

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