Kanye West is the Life of the Party in this new commercial

Kanye West releases the visuals for “Life of the Party” which he has also presented as the commercial his partnership with Gap and Balenciaga. The video features images from Ye’s childhood and various members of his family have been reimagined to be wearing the pieces from the upcoming Yeezy Gap Engineered by Balenciaga collection.

The new Yeezy Gap Engineered by Balenciaga collection will be available for purchase starting May 25 on the Yeezy Gap website, as well as at Balenciaga’s online partners Farfetch, Mytheresa and LuisaViaRoma.

Watch the full video here

Victoria Beckham: From Spice Girl to Art Curator

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Stepping on the Competition: Why Steve Madden’s Acquisition of Kurt Geiger Makes Sense

The recent announcement of Steve Madden’s acquisition of Kurt Geiger signals a strategic move in the competitive footwear market. This deal highlights several key motivations driving such acquisitions in the fashion industry: 1. Expanding Market Dominance: By acquiring a key competitor like Kurt Geiger, Steve Madden aims to strengthen its market position. Kurt Geiger boasts […]

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