Lil Yachty continues to reign as a fashion icon, this time starring in the latest campaign for Italian streetwear label PDF, helmed by the provocative designer Domenico Formichetti. Titled “The Dirt,” the campaign introduces the brand’s Fall/Winter 2024 collection, featuring Yachty alongside the remaining members of the Concrete Boys collective – Camo!, Draft Day, and Dc2trill (following KARRAHBOOO’s departure).
A Nostalgic 90s Vibe
Launched on PDF’s Instagram, the campaign showcases Yachty sporting an array of pastel-hued pieces from the new collection. From a slouchy oversized denim set to a matching cardigan, a featherweight down jacket, chunky “Moon Shoes,” and a cozy wool beanie, the looks embody the brand’s signature aesthetic with a distinct 90s twist.
Shot through a fisheye lens, the rest of the Concrete Boys crew is depicted chilling in a car, further amplifying the nostalgic and authentic vibe that defines PDF’s DNA.
Mark Your Calendars for “The Dirt” Release
Alongside the campaign imagery, PDF announced the first drop of the FW24 collection, aptly named “The Dirt,” hitting shelves on August 30, 2024 exclusively on PDFCHANNEL.COM.
Get ready to embrace the “Dirt” this Fall/Winter with Yachty and PDF!
