The collaboration between Mugler and H&M is a celebration of everything that defines Mugler as a house of fashion. With a rich history of trailblazing and rule-breaking, Mugler has always been a champion of freedom of expression, high glamour, and daringly irrepressible style. The brand pre-empted the themes of body positivity, gender fluidity, transformation, and confidence that dominate fashion today, and continues to do so under the direction of Casey Cadwallader, who joined the house in 2018.
The collection is a dynamic showcase of Mugler’s world today, featuring classics and signatures from the brand’s history, as well as new designs that Cadwallader has twisted and reinvented to make the brand fresh and relevant for a new generation. The silhouette of the collection is recognizably Mugler, with strong, big shoulders, a tight focus on the waist, and an ode to the curves and lines of the body, all paying tribute to confidence.
The collection also features a series of special limited-edition archive remakes, selected by Cadwallader for their contemporary resonance and their testimony to Mugler’s central role in the glory years of 80s and 90s catwalk drama. Every piece in the collection is a moment of fashion history, offering a chance for fans to own a piece of the brand’s legacy. The collection includes both menswear and womenswear, with the fluid transformational cross-gender styling that has always underpinned the Mugler ethos at the core.
To encapsulate the collection’s spirit and celebrate Mugler’s long association with music, performance, theatricality, and subculture, Mugler and H&M have released a music video featuring rising stars Amaarae, Shygirl, Eartheater, and Arca. Together, they have recorded their own take on Stardust’s 1998 dance hit “Music Sounds Better With You,” in celebration of the collection. The song choice nods to the sense of community that defines Cadwallader’s vision for Mugler today, and the collaboration as a whole is a fitting tribute to the brand’s legacy and its continued relevance in the world of fashion.
The Mugler x H&M collaboration is a celebration of Mugler’s past, present, and future, showcasing the brand’s iconic designs and its ongoing commitment to pushing boundaries and breaking rules. With its focus on gender fluidity, body positivity, and confidence, the collection is a testament to the enduring power of fashion to inspire and empower. By collaborating with H&M, Mugler has opened up its world to a new generation of fashion lovers, ensuring that its legacy will continue to inspire and innovate for years to come.
