Savage X Fenty Expand with Loungewear Collection
Rihanna has been one busy yummy mummy. Raising a newborn has not stopped Rihanna from continuing to expand her brand and now Savage x Fenty is introducing a loungewear collection.
The new loungewear collection is designed with the customer in mind with pieces suitable to be worn as loungewear or outside. The collection includes joggers, hoodies, T-shirts, onesies, slips, tank tops, shorts and leggings which will be available to buy from 8th September at savagex.com .
“At the core, Savage x Fenty is about feeling sexy and confident,” Rihanna said in a statement. “The lounge collection is giving all of that with a chill, laid-back twist. I wanted to bring comfort and realness to everyday pieces that can be styled in whatever way lets you do you.”
The campaign for the collection features actress Jordan Alexander and singer Dove Cameron who are the latest addition to the brand’s ambassadors.
Singer Cameron added: “It’s been such an honour working with the iconic Savage x Fenty, a brand that focuses on celebrating inclusivity and individuality. This new collection is so lush and so fresh, perfect for the everyday elevation I need to be the best version of myself.”
