SUMB0D1 introduce the new digital flagship store for Vogue Scandinavia and with muse AADA
The newest edition of Vogue went live last week and with a strong focus on digital distribution strategy designed to minimise environmental footprint at its heart. SUMBOD1 the virtual showroom by fashion PR agency SUMOTHER, welcome you to explore the newest way of shopping and discovering the newest addition to the Conde Nast family.
The Virtual store will be a one-stop destination for readers around the world as the only place to exclusively read and buy the title, developed to meet demand and minimise waste and reflect Vogue Scandinavia’s commitment to embed sustainability at its core.
AADA will be a part of the VOGUE SCANDINAVIA family to bring you the latest must haves, trends and virtual fashion stories both in print and online. Her attitude towards fashion, however, is a different story. AADA is never not turning a look, be it in vintage Yves Saint Laurent, straight-from-the-runway. Acne or the custom work of a designer whose name you don’t yet know (but you will in a season or two). Be sure to explore the digital flagship for yourself.
