SUMB0D1 introduce the new digital flagship store for Vogue Scandinavia and with muse AADA

The newest edition of Vogue went live last week and with a strong focus on digital distribution strategy designed to minimise environmental footprint at its heart. SUMBOD1 the virtual showroom by fashion PR agency SUMOTHER, welcome you to explore the newest way of shopping and discovering the newest addition to the Conde Nast family.

The Virtual store will be a one-stop destination for readers around the world as the only place to exclusively read and buy the title, developed to meet demand and minimise waste and reflect Vogue Scandinavia’s commitment to embed sustainability at its core.

AADA will be a part of the VOGUE SCANDINAVIA family to bring you the latest must haves, trends and virtual fashion stories both in print and online. Her attitude towards fashion, however, is a different story. AADA is never not turning a look, be it in vintage Yves Saint Laurent, straight-from-the-runway. Acne or the custom work of a designer whose name you don’t yet know (but you will in a season or two). Be sure to explore the digital flagship for yourself.

Check out the store here.

Victoria Beckham: From Spice Girl to Art Curator

Victoria Beckham, the quintessential icon of reinvention, has once again redefined her image. This time, she’s stepping out of the fashion world and into the art world, curating an exhibition of renowned 20th and 21st-century artists for Sotheby’s. The exhibition, showcasing works by masters like Yoshitomo Nara, Jean-Michel Basquiat, and Francis Bacon, is currently on […]

Read More

Stepping on the Competition: Why Steve Madden’s Acquisition of Kurt Geiger Makes Sense

The recent announcement of Steve Madden’s acquisition of Kurt Geiger signals a strategic move in the competitive footwear market. This deal highlights several key motivations driving such acquisitions in the fashion industry: 1. Expanding Market Dominance: By acquiring a key competitor like Kurt Geiger, Steve Madden aims to strengthen its market position. Kurt Geiger boasts […]

Read More

Warner Music Acquires Africori, Deepening its Roots in the African Music Market

Warner Music Group (WMG) has finalized the full acquisition of Africori, a leading African music company specializing in distribution, rights management, and artist development. This strategic move strengthens WMG’s presence in the rapidly growing African music market, building upon existing partnerships with key players like Chocolate City and WCB-Wasafi. “We’ve demonstrated that investing in and […]

Read More