British sports brand Umbro has teamed up with music video channel MTV to create a fresh, new collection inspired by the rise of Acid House in the late 1980s and early 1990s. The Umbro x MTV collection for spring/summer 2023 is a tribute to the iconic androgynous look of the era, also known as ‘baggy,’ which was part of the Northern identity, mixing sportswear, workwear, and club culture influences.
The collection showcases Umbro’s evolution from football terraces to dance floors, combining laid-back, sports-inspired silhouettes with vivid graphic prints and colours that reference the rave scene of the ’80s and ’90s. The collection highlights visual markers of the ’90s, such as a fusion logo that blends the Umbro and MTV brand marks, a warped all-over checkerboard print, and materials like nylon crinkle and polyester micro-let.
Key items in the collection include Coach Jackets, Track Pants, and graphic T-shirts, with hoodies, swim shorts, and football jerseys also featuring the eye-catching checkerboard print. The collection even includes footwear and accessories like the Copley ‘Checkerboard’ sneakers, waistpack bags, bucket hats, and baseball caps. Each piece in the Umbro x MTV collection is a nod to the vibrant spirit of the Acid House movement and the evolution of club culture that Umbro has been part of.
