Belfast-based artist Jordan Adetunji has dropped his highly anticipated new single, “You & I”, and it’s already making waves in the music industry. The track marks a bold step forward for Jordan as he fuses hyperpop with Jersey club rhythms to create a sound that defies genre boundaries.
The song features punchy hyperpop vocals and Jersey club style drums that provide a danceable backbeat, making it a must-listen for fans of dance and pop music alike. But beyond its catchy beat, “You & I” also delivers open and relatable lyrics about the struggles of relationships, making it a hit among fans who appreciate authenticity in music.
Speaking about his creative process, Jordan shared, “The journey of creating this song was the most organic feeling to me in a long while. I was in constant thought about the thought of love and how we hate the feeling but love it at the same time. Rock, dance, and hyperpop are my big musical interests, but when I thought ‘why don’t I try mixing it with Jersey club drums?’ that was when I knew this was something special. It felt so fresh and new to me.”
Jordan’s eclectic taste in music is reflected in his influences, which range from The Weeknd and Kendrick Lamar to Joy Division and Bring Me The Horizon. His unique approach to music has garnered him a loyal following, and he has received key tastemaker support from BBC Radio 1, Hypebeast, and NME, among others. He was even selected as one of TikTok’s #AltMusic artists last year.
“You & I” is out now and is a testament to Jordan’s evolution as an artist. It cements his position as one to watch in 2023, and fans of pop, dance, and hyperpop should definitely give it a listen.
