South London multimedia artist YV Shells releases new single LOSS, .
Made possible by the Youth Music NextGen Fund in association with TikTok and The People’s Postcode Lottery, “LOSS” takes Yv’s Neo-Soul and Punk influences to a new level creating a totally mesmerising sound.
Produced and directed by Yv himself, LOSS deals with the destructive nature of addiction to another person or a substance. Romantic riffs and punchy drums portray how the mind can be fooled into staying in a bad situation. He details the push and pull of abuse, using his captivating vocals to tell the tale.
YV shares: “LOSS is a reflection on an addictive relationship and looking at how you can lose yourself in these situations. It’s a song about trying to separate the bad from the good and the paradoxical nature of wanting to stay in a bad situation.”
Born and raised in South London, Yvonne Shelling (his mother was hoping for a girl) makes music that combines his creative and chaotic energy with a sincere message: love honestly.
A true multi-hyphenate, his talents extend beyond music to film, art and photography, having been featured in and supported by the V&A and Venice Film Festival.
Inspired by the likes of Bon Iver, Frank Ocean and Joy Division, it was during times of isolation in the pandemic that Yv started to experiment with playing the piano and began exploring new sounds. He enjoys bringing experimentation to the stage with a range of tracks that span Reggae/Dub to Rock and RnB.
